In 2025, Swampscott is a flourishing community offering residents a high quality of life by taking full advantage of, and emphasizing, its many unique assets – picturesque beaches, distinctive history, attractive and diverse residential neighborhoods, strong transportation connections within town and to Boston, a thriving business mix, a network of beautiful open spaces, and community pride.
Swampscott’s rich maritime history and pristine, well-maintained beaches draw residents and visitors to its waterfront. Residential neighborhoods offer a welcoming, safe and enriching environment with a variety of housing options – market rate and affordable – for families, seniors and young adults.
Humphrey Street serves as the vibrant cultural and social center of the community, drawing people from all walks of life, including tourists, to its historic setting and unique selection of shops, restaurants, and views of the Atlantic. Redevelopment around the MBTA train station has created a transit village with shops and residences in a walkable environment attractive to young and old residents alike. A reimagined, revitalized, walkable Vinnin Square serves as a regional destination for North Shore shoppers and workers with improved multi-modal transportation access and appropriately-scaled mixed use retail, residential and office space that attracts much needed business, jobs, and increased consumer spending to town.
Swampscott’s state-of-the-art public education and up-to-date town facilities continue to attract families, but also provide excellent services and recreational options for residents of all ages.
Effective Town management, improved transportation connections, and strategic partnerships with our neighboring communities have unlocked community and economic opportunities allowing all to share in the success of Swampscott and the surrounding region.
Finally, a connected system of well-maintained parks, open spaces, and beaches with strong pedestrian and bicycle amenities further contributes to Swampscott’s high quality of life by improving residents’ overall health and making the community among the “greenest” on the North Shore.
Through this Master Plan process and other ongoing community endeavors, this vision of Swampscott in 2025 is one of an informed, engaged, and productive community, with a shared vision and commitment to achieving a prosperous and sustainable future.